Aug 8, 2026Unofficial / Leak
Per @GTAVI_Countdown: Zelnick Says Could Have Charged More for GTA 6 but Focused on Value

Per @GTAVI_Countdown: During earnings, Strauss Zelnick admitted Take-Two could have charged higher due to hype but chose $80 base/$100 Ultimate for 'phenomenal value' and 'way, way, way more value than what we charge.'
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