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Jul 27, 2026Unofficial / Leak

Take-Two CEO Strauss Zelnick on Delaying GTA 6 Marketing

Take-Two CEO Strauss Zelnick on Delaying GTA 6 Marketing

Per @GTAVInewz: Strauss Zelnick stated “We’ve found that the most effective approach is to release marketing materials much closer to launch.” Rockstar is expected to heavily delay GTA 6 marketing, possibly until August-September.

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